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Date : 2001-07-24
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Rating : 5.0
Reviews : 3
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The Customer Delight Principle Exceeding Customers ~ The Customer Delight Principle presents a stepbystep program for taking your company further up the customer satisfaction continuum from a reliance on the satisfactionmaintaining characteristics that customers increasingly take for granted to a focus on unexpected customer delightcreating attributes
Customer reviews The Customer Delight ~ The Customer Delight Principle is the first publication that has been bold enough to shoot a hole in past theory and validate true bottomline measurable results Completing the final lesson in the ultimate goal for a customer oriented operation
The customer delight principle exceeding customers ~ The Customer Delight Principle is a provocative and compelling read Ross Goodwin Corporate Customer Loyalty Manager HewlettPackard CompanyNumerous studies have shown that anywhere from 60 per cent to 85 per cent of customers who switch firms would have been classified as satisfied according to conventional analytic procedures
Review The Customer Delight Principle Exceeding ~ This rather academicallywritten MBAoriented book emphasizes that merely satisfying your customers isn’t enough to build even loyalty let alone the fervent ardor necessary for customers to recruit more customers on your behalf you have to delight them And the bar on delight keeps getting higher because one of the factors leading to delight is that it8217s unexpected
The customer delight principle exceeding customers ~ American Marketing Association
The customer delight principle exceeding customers ~ Get this from a library The customer delight principle exceeding customers expectations for bottomline success Timothy L Keiningham Terry G Vavra The Customer Delight Principle presents a stepbystep program for taking your company further up the customer satisfaction continuum from a reliance on the satisfactionmaintaining characteristics
The Customer Delight Principle Exceeding Customers ~ The Customer Delight Principle shows how customer delight not mere satisfaction drives repeat purchasing and customer loyalty The book details how your company can build a customer delightoriented organization and reveals many of the roadblocks that you are likely to encounter
The Customer Delight Principle Exceeding Customers ~ The Customer Delight Principle Exceeding Customers Expectations for BottomLine Success Provides evidence that company fortunes often decline even while companies successfully meet
PDF The Customer Delight Principle Exceeding Customers ~ PDF The Customer Delight Principle Exceeding Customers Expectations for BottomLine Success EBook
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